In MarketMinder, we show ADR performance on a market level and for individual properties. Total Revenue (Daily Rates + Cleaning Fee) / Number of Booked Nightsįor example, if a property was booked for 5 days at $250 per night, and the cleaning fee for those 5 nights was $200, the ADR would be $290.Īs we include the cleaning fees in the ADR, it is also included in the total revenue figures. We then factor in the cleaning fee by dividing it by the number of reserved days. To calculate the historical ADR, we divide the total revenue of the booking by the number of reserved days. When determining the income for a short-term rental listing, we include the cleaning fee, as this can be a revenue stream for many hosts and property managers. Using the Active Listings and Booking Demand graphs together can help you analyze whether the demand matches the number of available listings and vice versa.Average Daily Rate, or ADR, is calculated by dividing the revenue generated from a reservation by the number of days reserved in the booking, including the cleaning fee set by the host. Highlights booking demand in the market after looking at the number of available listings, Booking Demand can help you compare how supply meets market demand. Shows the supply in the market and how it has changed over time the number of bedrooms breaks it down, and, as with all the graphs in the Research section of MarketMinder, it can be viewed across different time frames and filtered comprehensively to best suit your use case. Here you can find the overall historical occupancy rate in the market by month, week, and day, helping you see spikes and drops in demand, identify patterns, and work out market trends.
Reserved Days / Total Available Days Occupancy Rate For example, a listing could have been available 150 days of the last 12 months and occupied 50% of the time, so it was occupied 75 days in total.
When calculating occupancy for a short-term rental, it’s essential to consider the days the property was available, as not all listings will be available year-round. MarketMinder helps you analyze occupancy performance in several ways, and it is important to understand how we calculate the occupancy rate. When measuring performance, insight into how often properties are occupied or overall market occupancy is invaluable. Occupancy is arguably the most important metric to track in the short-term rental industry.
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